Fine Jewellery
Lumière
"Where light meets legacy."
Lumière entered a competitive luxury market and needed an identity that held its own against international houses. We built the mark around a precision-drawn round-brilliant diamond facet — every line calculated to mirror an actual cut stone as viewed from above. Paired with a Cormorant Garamond logotype in ghost weight, the result sits comfortably beside Cartier while remaining unmistakably distinct.
"I'd looked at dozens of designers before Bcreative. Nobody else understood that jewellery branding is about restraint — one wrong move and it reads cheap. What they delivered belongs on a Rue Saint-Honoré window."
